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A Kodak film photographed with my smartphone as I am writing this post.

Kodak’s Faith and Lessons

By Nicolae Iordache Iordache On January 6, 2012 · Leave a Comment

I have just learned this morning about Kodak heading straight foreword to bankruptcy.

In the late 19th century, George Eastman (the father of Kodak) envisioned to “make the camera as convenient as a pencil”. And his company practically did it through a series of innovations over about a century. They made the first portable dry [...]

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Moskowitz, Gladwell, Spaghetti Sauce and Pharmaceutical Promotion

By Nicolae Iordache Iordache On May 18, 2011 · 1 Comment

I was long saying that, after the lately so much blamed pharmaceutical sales model (for its growing ineffectiveness in western markets), the next sales model would rather be… NO MODEL.

If we are to consider that at the base of pharmaceutical sales stays product and [...]

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Wizz Client

By Nicolae Iordache Iordache On December 20, 2010 · Leave a Comment

At the end of last month I went to London to take part in an international conference on Key Account Management for Pharmaceutical Industry.

I arrived in Baneasa airport (good they are closing it because it is highly avoidable) about an hour and half before [...]

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Applying at TEDx Bucharest (or Who Needs Online Identity?)

By Nicolae Iordache Iordache On October 12, 2010 · Leave a Comment

Few days ago I applied for TEDx Bucharest Conference. Application includes not only money (not a lot and only at the end if accepted) but also filling in your motivation and… surprise… including up to three web links where organizers may learn about you (I included the present site [...]

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Asking for Business, a Reflection on Drugs and Potatoes

By Nicolae Iordache Iordache On September 20, 2010 · Leave a Comment

In one of the workshops I run recently with sales reps of a pharmaceutical company I discovered that a trainer taught the guys earlier to ask for the business all the way down (try to get all the business at once) while closing the business, rather than ask for incremental sales. I [...]

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