Sales Representatives’ Top Problems
A friend who works in sales just sent me a PowerPoint Presentation of a reputable training company in the field of sales titled just like above. It was a rather plain sales brochure trying to create awareness of their services.
The problems as resulted from a study involving 100+ sales managers on the market were no surprise for any professional in the field:
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Listening the client
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Preparation of the sales call
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Professional development
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Handling objections
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Negative attitude
The authors also suggested that such problems could be “repaired” through training which I seriously doubt because I am perfectly sure that a great majority of the sales representatives have been exposed to such trainings before (except maybe last year in some companies) and problem still persists.
In my opinion there is one problem which should be ranked first in the list and that is… the sales representative’s manager. Should he be performing well his job there is a slim chance that sales people would keep having the rest of five problems. However, I have to admit, would be rather unlikely that the 100+managers would happily say: “I am the main problem of my people, should someone more professional replace me… no problems”.
And it is more profitable for training companies to keep persuading the bottom of the pyramid, because it is larger and business will always be there. No company will search for a drug that will keep you healthy no matter what until you die because is not profitable.
It is amazing how people think that others once will understand the reason and the way for a change they will automatically change. (Everybody understands how and why smoking is dangerous but still a lot of them (including myself from time to time) keep smoking. This is why I am skeptical that training alone can properly address the problems above.
