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A Kodak film photographed with my smartphone as I am writing this post.

Kodak’s Faith and Lessons

By Nicolae Iordache Iordache On January 6, 2012 · Leave a Comment

I have just learned this morning about Kodak heading straight foreword to bankruptcy.

In the late 19th century, George Eastman (the father of Kodak) envisioned to “make the camera as convenient as a pencil”. And his company practically did it through a series of innovations over about a century. They made the first portable dry [...]

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Tough Questions 1: What Precisely Do You Want to See Your People Doing

By Nicolae Iordache Iordache On August 22, 2011 · Leave a Comment

I will start a series of posts about some of the questions (prospective) clients find difficult to answer when discussing about developing capabilities of their own people.

Some emblematic encounters on developing people capabilities happen around these circumstances:

People have not been trained for a longer period so it’s time to do something about it. [...]

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My Most Effective Training Experience

By Nicolae Iordache Iordache On July 28, 2011 · Leave a Comment

A couple of days ago I was just trying to remember what my best training experience was. I started attending different training programs since 1993. Initially I was trained in working in NGO sector and starting 1997 I joined several business training programs. Following, I would refer to non academic programs.

I am particularly attached [...]

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“How Normal Is to Wish that All My Sales Persons Have a Spark in their Eyes?”

By Nicolae Iordache Iordache On July 22, 2011 · 1 Comment

This is the question I was asked nowadays by an HR person whom I respect a lot after he had some interaction with some of his sales persons.

And my answer was: it is perfectly normal. Teams consisting of people who long lost (if ever had) the glue in their look at work may deliver [...]

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Moskowitz, Gladwell, Spaghetti Sauce and Pharmaceutical Promotion

By Nicolae Iordache Iordache On May 18, 2011 · 1 Comment

I was long saying that, after the lately so much blamed pharmaceutical sales model (for its growing ineffectiveness in western markets), the next sales model would rather be… NO MODEL.

If we are to consider that at the base of pharmaceutical sales stays product and [...]

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