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The Speed of Change – New Courier to Service Romanian Doctors

By Nicolae Iordache Iordache On February 3, 2011 · Leave a Comment

Last year broke the news that some big pharmaceutical companies are experimenting new solutions to service doctors quicker and even cheaper (than using own sales force) in some cases. As I was challenging Romanian professionals about the feasibility of such approach locally, many joined the chorus of “it won’t work [...]

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What We Love about Our Audience

By Nicolae Iordache Iordache On February 2, 2011 · Leave a Comment

Recently we (together with Raluca Mohanu) held a two-hour workshop on the expected constrictions of pharmaceutical sales and marketing teams.

We were delighted to welcome an interesting selection of professionals with curiosity for what their job, their colleagues, their company or their competitors may [...]

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Balancing… Learning on My Skin!

By Nicolae Iordache Iordache On February 1, 2011 · Leave a Comment

Never ever schedule an important event (such as speaking engagement or conference) just before having to fly for a longer period of time. Things will come up last minute and may turn into serious disruptive factors as there may not be tomorrow to postpone.

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About Giving and Its Meanings

By Nicolae Iordache Iordache On January 26, 2011 · Leave a Comment

A couple of days ago, together with Raluca Mohanu, we organized a workshop for people within Romanian pharmaceutical industry. At the end we offered our audience besides some information materials a small giveaway consisting of a small cardboard and a salt crystal (meaningfully related to a traditional Romanian fairy [...]

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2010, fast facts

By Nicolae Iordache Iordache On January 4, 2011 · Leave a Comment

Work

A fascinating journey from one (Richter Gedeon) to seven clients (chronologically: Qbis Consult, Cord Blood Center RO, Pfizer, Biosooft, Bayer, Danone-Milupa) . Repeat business with four of them.

Carried on the first [...]

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